Because black hair deserves only the best.

Always be extremely gentle when handling your hair

Whenever you wash, style, or touch your hair, always be extremely gentle.  Tugging, pulling, combing, brushing, or washing the hair roughly or rigorously can cause split-ends as well as damage to the scalp, so treat your hair as though it were fine antique lace.  If your scalp feels any kind of discomfort or tension, you are probably causing some kind of damage to your hair follicles.  The best thing that you can do for your hair is to practice using a more patient, soft, and sensitive touch every day.